Welcome to the world of
Green Engineering Solutions Health - GEShealth
is a world-class alkaloid and cannabinoid pharmaceutical solution company.
GEShealth wants to create a variety of products that can be distributed to pharmacies
& dispensaries of a global market at an unbeatable price.
GEShealth has a unique method of communicating to its wider target market
by using a colour led identifying system they call The Dose Drop. This method has taken into consideration the relationship between the product and the pharmacist
as well as the product and consumer.
Design inspiration
came from colour psychology
and visual minimalism
Logo revamp
The logo is based off of the parent companies logo. I just adjusted it to create visual balance and simplified the colours for diversity
The dose drop
The Dose Drop is a visual guide that explains the potency, aroma and expected effects of GES products. It allows healthcare providers to know exactly what they are prescribing and for patients to know exactly what they are taking.
THC level colour indicator
CBD level colour indicator
The Terpene chart
A terpene flow chart is a visual representation that shows the different terpenes found in cannabis and other plants and their possible interactions.
It is a flow diagram that starts with the different terpenes, and then branches
out to show how the terpenes interact with other compounds found in cannabis.
Each step in the flow chart includes information about the specific terpene and its potential effects, such as its aroma, therapeutic benefits, and common strains that contain it.
The flow chart can be used as a reference for identifying and understanding the different terpenes present in a particular strain of cannabis, and can also be used to explore the potential therapeutic benefits of various terpenes and their interactions with other compounds found in cannabis.
Packaging
I was given an initial basic design by client to have an idea of all the medical information that needs to be present on each label
I began with doing competitor research by going to pharmacies and smoke shops to see informal and formal competitors.
I started with the Vape Box, working with a printer to find the best shape box to suite the clients needs.
Then I took the final box design and created multiple options to find the best overall design that the client liked
Finalising the design and copy, We decided to use the visual representation of The Dose Drop that highlighted THC, the main terpene and CBD. There were also legal guidelines that had to be taken into consideration such as minimum font sizes and design elements.
